Throughout history, many monarchs have adopted a new name upon ascending to the throne—a practice known as taking a regnal name. Popes follow a similar tradition. In a comparable move, SJW Group [SJW], which has been a Dividend King for the past seven years, has decided to rebrand itself as H2O America [HTO].
I highly encourage reading the press release in the link above. They discuss their motivation and even the new logo. Rebranding in a way that emphasizes both the importance of water and a national platform, is a GREAT decision.